What’s the Major Cause of Weight Loss Failure?

It’s Confusion

Even with all the competing weight loss plans and methods, people simply don’t know what to do to succeed.

HOW is that possible, surely these methods, the endless number of them, must work?

No, they really don’t because at the base of it, they’re just plans.

They don’t teach you HOW your body works; they don’t provide a roadmap.

I’m Going to Teach You How Your Body Works

So You Can Permanently Succeed With Weight Loss and Control

Look, I’m no different than anyone else. I grew up in 1950’s America and I got fat in 1950’s America. I was so embarrassed by being fat and getting stretch marks across my chest muscle’s skin that I never took my T-shirt off when I was a lifeguard.

I spent decades trying to solve the issue of what to do about controlling my body.

I even suffered through the process of getting a PhD in physiology and biochemistry at the Temple University School of Medicine in Philadelphia.

There really weren’t any answers there, but what I learned gave me the power to put the answers together. I researched endlessly and I learned all the intricacies, all the steps.

There really was no textbook of weight loss. Sure, there’re plenty of books but none ever summed it all up, put in all the steps, it was just piece meal.

There are, of course, all the books and programs in what I call the “Marketplace.”

But, that’s marketing — an attempt to get their hand in your wallet.

They don’t care if you succeed, it’ll just be more money for them when you fail.

Has Anyone Ever Taught You How Weight Loss Actually Works?

The answer is NO, or you wouldn’t be overweight. If you knew HOW to do it, then you’d only be fat if you didn’t do what you had to do. If that’s the case, then you shoulder the responsibility.

I ask people all the time, “How does weight control work, what are the rules you need to know?”

It’s very interesting that no one has ever been able to answer the question correctly.

Oh, they come up with all kinds of answers but they’re never correct.

There’s Only One Way to Lose Weight

WOW!

What do I mean by that? You mean to say the answer is simple?

“You mean it’s not complicated, not some overwhelming, complex set of problems that I have to deal with?”

As I describe on this site and in my writing, there’s only ONE way to lose and control weight and that’s to balance the calories you eat with the calories you burn.

But Weight Watchers says not to pay attention to calories and Nutri-System says to use the “scientific” Glycemic Index and eat the “good carbs” and stay away from the “bad carbs.” And someone else says to do this and that — blah, blah, blah.

It’s not true.

Well, you just learned something about all these plans and you just learned about all the other plans that are out there too. It’s all hogwash. If they don’t talk about calories as the only way to lose weight, then they’re wrong.

If you follow plans and don’t learn HOW to do it, you’ll never succeed.

It’s all about controlling calories. That’s it — Nature’s Law, the Law of Thermodynamics.

Guys, this is not my idea, it’s your body’s IDEA. I’m not making this up.

Think about it. There are Laws in Nature, like gravity. You jump up in the air and you’ll come down. How many times out of a 100?

100.

Why You Continue to Get Snookered

Since you don’t know HOW to lose and control your weight, the marketers continue to feed on your lack of knowledge. Unfortunately, you’re not armed with the knowledge-base needed to weed through the claims

Lets look at some of the leading Internet ads:

• Top 5 Weight Loss Pills (the pills don’t work)
• Lose 30 Pounds in 30 Days (how could anyone fall for that?)
• Quick Weight Loss (the quickest way is to eat nothing, can’t go any faster than that)
• Lose Weight Fast Now (and I’ll teach you how to fly)
• 30 Pounds in 3 Weeks — No Diet (the only way this might happen is if you starve yourself and even if you do, you won’t lose weight that fast, it’s not possible)

This is just a portion of the nonsense you hear about weight loss.

Now, if you go the medical route (they know it’s about calories), they’ll try to convince you to go low-fat. But, that won’t work either. In my books, I’ll teach you the basics you need to know to get around all of this misinformation.

I’ve taught you the FACTS about Calorie Balance. I’ve taught you that there’s only ONE WAY to lose weight. No one is different, NO ONE is ABOVE the LAW.

Now, that being said, there are many things that get in your way in following the LAW.

For example, look at the diet composition — the type of food you eat.

I can tell you without reservation the best choice is low-carbohydrate. I’ll give you more details on another page.

Look at Some of the Amazing Facts I’m Going to Teach You in My Books

• The Energy Balance Equation: the most important issue you need to know
• Understanding Metabolic Rate and How It Can’t Be Changed (selling you on the idea that you can change your metabolic rate is one of the main scams used today)
• How Weight Loss Affects Body Composition (this section teaches how to optimize fat loss and minimize muscle loss)
• The Effect of Dieting on Metabolism
• How to Use Biology Rather Than Willpower to Beat the Odds Against You
• What Adjustments You Have to Make While You’re Losing Weight
• The Power of Eating the Right Type of Food
• Carbohydrate-to-Fat Conversion
• Why Low-Fat Diets Don’t Work
• The Complete Scoop on the Low-Carb Diet and How You Can Use It to Your Advantage
• Why the Atkins’s Low-Carb Diet is Fatally Flawed
• Dietary Control of Appetite and Hunger
• How the Body “Burns” Food Calories
• The Cholesterol Myths
• The Importance of Physical Activity
• Description of the Exercise Prescription
• How Much Physical Activity Do We Need to Lose Weight and Maintain the Loss
• Putting the Program Together and Dr. Ellis’s 100/100 Plan
• The Science Underlying Dr. Ellis’s Weight Loss Program
• Focusing on the Major Issue Related to Weight Loss

My Plan is Not Really My Plan — It’s the Body’s Plan

Yes, that’s right, it’s the BODY’S PLAN. Since weight loss is dictated by one thing and one thing only, and it’s been that way since day one, this is pretty simple to do. I just gathered all of the information needed about HOW to apply it that was spread all over the place.

This isn’t marketing, this isn’t another IDEA or BELIEF system, it’s the SCIENCE of weight control.

This is the first time ever that everything you need to know about weight loss has been compiled in one place. It took decades to gather and analyze the thousands of research papers that’ve been published over the years.

I also had to overcome all the marketing and false ideas to arrive at the needed conclusions.

Make no mistake, this is a competitive arena and big bucks are thrown at weight loss. If I didn’t think I had something unique, something that no one had ever done before, I wouldn’t have entered this brutally difficult market. I can’t play with the big boys.

Free yourself and make the small investment in my books, they’re a complete source of information on weight loss and control, diet information for health and sports performance, training, and anti-aging.

Introducing Dr. Ellis’s Ultimate Diet Secrets lite

UDS-lite: My Pared-Down Version of the 600 Page Ultimate Diet Secrets

Now, I Do Love Ultimate Diet Secrets Because it’s a Book All About My Life’s Work

I’ve got everything in there that I’ve learned during the last 48 years about bodyweight regulation including:

• diet
• exercise
• and all of the important factors involved in the process

But since I introduced UDS in late 2002, there were those who said it was too big and some who simply did not want to plunk down $60 for a weight loss book, as you’ll see.

Book advisors had warned me about this, but I paid no heed.

I knew what I wanted to write and that it was far different than any book ever written about this subject before, and so did my readers.

But, I’m all about giving people what they want and I don’t want anyone who’s interested in weight loss and weight control to miss out on the most ground-breaking information ever presented on this topic because of issues related to size and price.

So, because of consumer demand, I put UDS on a post-holiday diet and trimmed it down by 350 pages. Amazingly, readers will still get all of the critical information they need for success. I know that I never could have written UDS-lite first; it could have arisen only out of the larger book.

How’d I Do It?

I cut out some of the chapters that were not directly related to the weight loss process. These included:

• Chapter 24 (Refined Foods: Sugar and White Flour)
• Chapter 25 (Vegetarianism)
• Chapter 6 (Plumbing the Depths of Academia: Cholesterol and Heart Disease)
• Chapter 21 (my detailed analysis of all the flaws, misinformation, and downright bad ideas behind most of the popular weight loss plans)
• and the Epilogue to my personal story

I also combined several Chapters and cut down on a lot of my autobiographical Chapters (even though my readers love them). In UDS, I used many pages to detail all the science and WHYS about how the body regulates its weight, so out went a lot of that, leaving you with just the HOW TO DO IT and enough explanation about the WHYS so you understand the basics of HOW it all works.

Instead of keeping the big page format for the paper, I folded it in half, reducing the page size to 5½ by 8½ inches.

Several years ago one of my clients said, “Give it all to me in 150 pages.” I argued that I couldn’t possibly do that. But, I was wrong… I could, but I needed to write the big book first to act as a template for UDS-lite.

The result? The best weight loss book ever written (and the only one you’ll ever need) is now available in a quick-reading, right-to-the-point, more standard size and price, and it’s absolutely competitive with an SRP of $24.95 as a printed book and $20.95 as an e-book.

Which Version is Right for You?

• if you want to become an expert in the subject of weight control and know everything possible about the subject, buy Ultimate Diet Secrets — UDS big
• if you want to know and fully understand the science about how the body regulates its weight so you’ll truly understand all the processes involved and how you can control them, buy Ultimate Diet Secrets — UDS big
• if you would like to read more about my background, the years I’ve put into researching and studying all this information, buy Ultimate Diet Secrets — UDS big
• if you want to read all about the ‘other’ diets and exercise routines I’ve tried over the years and what the results were, buy Ultimate Diet Secrets — UDS big
• buy Ultimate Diet Secrets — UDS big — if you want the most information — information that will truly give you control over your weight and dramatically improve your quality of life

Also, as you’ll see on my Order Page for UDS-lite, when you buy either the printed or e-book version of the full-size Ultimate Diet Secrets, you’ll get e-book versions of the other two books in this series, my Spectrum Training System — my resistance training guide, and Vitamin & Mineral Hoax, my guide to supplements — a $32.90 value), absolutely free!

However, if you just want the crucial information you need to control your weight, buy lite:

• if you want all the HOW-TOs but don’t care to know all the WHYS (the science behind it all), buy UDS-lite
  and if you aren’t interested in my background or my research (maybe you’ve already decided you trust my advice), buy UDS-lite
• if you just want a quick-reading book that gets you on the path to weight loss success as fast as possible and you don’t want the free training guide and supplement guide, buy UDS-lite
• or if you just don’t want to or can’t spend $60 to become an expert on weight loss, buy UDS-lite
  and if you decide later that you want any of the missing information from UDS, you’ll see that on the Order Page, every chapter of the full-size book is available for purchase as an e-book (or e-chapter)

You simply can’t go wrong — just buy the extra chapters you want at any time.

And remember: there’s no book out there on weight loss that even comes close to what I am offering, regardless of which version you choose. What I teach is the way it works, this was true 3 million years ago and will be true 3 million years from now unless we up-end our genetic make-up.

Weight Gain is at Epidemic Proportions

With All the Endless Ideas and Opinions of “Experts” and Marketers, You’d Think the Weight Problem Was Solved By Now

There must be a solution — there has to be a solution, an answer?

But, maybe not.

Or, is it just that the 65% plus overweight (obese) population has no willpower, no personal resolve?

People just fail to take personal responsibility?

I just don’t buy that, I think it’s impossible that such a large percentage of people can’t do what has to be done.

We know people can lose weight — we see it all the time: on TV, on the cover of People Magazine.

But, we scientists also KNOW that 95% of these people regain all the weight they lost, plus even more.

The TV and magazine writers ask these “weight losers” what methods they used to lose the weight. Each often follows a different plan. We know that there are a lot of plans out there that, obviously, work because some people do lose weight.

But, a Question Arises that Needs an Answer:

Is There Some Common Denominator to All the Plans that Do Work?

Is there some underlying physiological factor that’s common to every person who loses weight? Now, if that’s the case, maybe, just maybe, we have the solution.

Is anyone looking for the common ground? I can’t see that many have done so. They never did it for me when I was fat — I just kept trying different plans.

Question #1: Is losing weight and keeping it off one of the most complex problems in the world — one that requires all of these different plans and methods for weight loss?

Or…

Question #2: Is losing weight and keeping it off one of the simplest things in the world — one that has only one solution that works for everyone?

I Needed to Solve this Problem for My Own Desperation

I got very fat at the age of twelve, very fat. My nickname in the eighth grade was “Fat Ass.” Not a good time psychologically to be tapped with a moniker like that!

I was desperate, I needed answers and I needed them fast.

At age eight I’d been introduced to muscle building by my Dad.

But, he was gone by age twelve, so I turned to the muscle magazines of the day.

I clinged to the written words contained within those magazines by what I perceived to be the experts.

Then I grew taller and the little Fat Ass was no more. And, since I was strong, because I lifted weights, I was a real good athlete.

My new model, however, was not one of “I don’t want to be 5 X 5,” but, I wanted to be lean and muscular. My initial goal was to have the veins in my arms show. OK, I achieved that goal.

Then, I just kept upping the ante — I wanted my abs to show. So, like everyone else, I tried all the plans. But, I never reached my goal. I figured the muscle magazine experts just didn’t know exactly HOW to do it even though many did do it. But, they really couldn’t teach someone else HOW to do it.

Now, I barely got through school, I was a jock and didn’t care for the books.

At age 23, I came up with what then (and even now) seemed like a preposterous idea: I’d go to graduate school with the plan of getting a doctorate. Would not be an easy task.

The other notion I held strongly was that the PhDs in graduate school would have the answers I so desperately needed, and I know that the vast majority of people hold the same belief.

Why did I believe this? Because the muscle mag guys failed me and someone must have the answers.

Boy, was I wrong about thinking the PhDs had the answers too.

In my failed efforts to get answers, I finally figured out that I’d have to find the answers on my own. I began doing very advanced experiments on myself and when I asked questions of the PhDs (my own PhD professors) about the outcome of my experiments, they’d have no answers for me.

Turned out I was doing experiments that scientists hadn’t even looked at yet. I’d gotten that far ahead of my time. Gradually, I began to figure things out.

Well, I finally did get those abs, but couldn’t hold them.

That was the next learning ground: what did I have to do to keep them, or, if I lost them, how could I get them back?

Graduate school took fifteen years because I had to work.

And as I learned physiology and biochemistry, I’d get side-tracked and read research papers in an effort to get my answers.

I learned that what I wanted to know was not in a textbook and pieces were spread all over the place in an endless number of independent research papers.

An example: I found out, in contrast to what the majority of research scientists said, that to build more muscle, I’d need to eat more protein. It was also argued that if one ate too much protein that he’d ruin his liver and kidneys.

I had to chase down the answer to that. It wasn’t true, but they never bothered to actually research the facts and find the truth. I did because I needed to.

now, more protein equals more meat and that meant more fat and cholesterol

had to track that one down too

found out in 1980 that we’d been lied to on that issue ever since the story broke in 1953

even now, in 2008, it’s still believed by the mainstream that fat and cholesterol are health hazards

don’t believe me that they aren’t?

just search “cholesterol myths” and start doing your research, you’ll be stunned by what you’ll turn up!

I Know What I’m Talking About Here is “Contrarianism” to the Max, but Only the Facts Matter to Me and to You!

Alright, that gives you a small taste of what I went through to find out how to lose and control my weight.

For decades I ran through a gauntlet of misinformation, false ideas, dead-ends, and just plain lies.

It was no easy task.

It’s even harder today, particularly because of the Internet as more and more “annointed” experts and talking heads appear every day.

As I found out, the supposed experts (doctors and PhDs) are mostly clueless and what you don’t know, that I know, is that “weight-loss science” is largely based on belief systems and not facts.

I know because I’m part of the brotherhood. I describe all these details in my There’s No Fountain of Youth book.

The next major group that screws you up are the marketers: this group is made up of book writers, weight loss program companies, writers of articles for magazines, supplement sellers, and the muscle-head crowd such as personal trainers.

Can You Actually Lose 30 Pounds in 30 Days as the Marketers Claim?

You can only lose 30 pounds in 30 days if you don’t eat anything, and most of that loss will be water weight.

Quit being duped, learn how to do it the right way, the optimal way.

It’s time to answer some of the questions I posed above.

Weight loss is not complex, in fact, it’s one of the simplest things on the planet, it’s guided by one simple rule, the Law of Thermodynamics: Calories Rule.

There are many who want to argue this and I’ll talk more about the Calorie Theory on another page.

Now, that being undeniable, many things affect this rule and you’d better understand every one of them if you want to succeed. I do and I wrote them all down for you in the multiple books that you need to read if you want all the answers that took me 50 years to compile.

Here’s my answer to the question about failure to lose weight: people just don’t know HOW to succeed.

They’ve been bombarded with so much nonsense that there’s no chance to succeed. Marketers want to keep it going so they can keep turning a profit. Others who are sincere in trying to provide answers just don’t know enough.

It took me decades to learn this.

Why Did I Bother to Write Books on Weight Loss and Control?

It’s so competitive and the chance of getting through all the noise is slim.

The answer is that I just got to the point where I knew that I piled up all this valuable information and I knew that others had not because I’d looked at and had done everything out there. I knew where all the holes and flaws were.

So, as you read my work, you’ll learn how to do it, the facts and all the facts.

There is ONE and only ONE underlying principle and we are all beholden to it. But, there are many pitfalls to following the ONE rule and I’ll teach them all to you.

No matter what you want to do with your body: just lose your belly or get abs or improve sports performance, I teach you what you need to do.

I’ll put on a set of blinders for you so that you can’t be suckered by all the misinformation and lies that surround this topic.

Our bodies work by a set of rules, physiological and biochemical, that cannot be broken.

Learn the rules and you cannot fail, unless you learn them but don’t live by them.

The Theme of this Site and My Work is that There is Only One Way to Lose Weight

You Must Eat Fewer Calories than You Burn

There can be many different ways to try to create a calorie imbalance between energy input (eating) and energy output (calorie burning), but creating the imbalance is the only thing that works for everyone. We are all the same.

There are, however, many ways to up-end the apple cart and failure to create the imbalance is the result.

This is exactly what I’m going to teach you:

everything that blocks or impedes the creation of a calorie imbalance

how to optimize the process of creating the imbalance

how to overcome blockages to creating the imbalance

how to overcome hurdles during the process

how to get rid of all the false belief systems people hold in their heads about why what they’re doing to lose weight isn’t working — and this may be the biggest reason for failure

This unearthing of the Solution is what makes this site and my work unique — this is not yet another diet plan — the endless introduction of one plan after the other because there’s so much weight loss failure.

We don’t need any more plans, we need to understand the answer — HOW it works.

Then, we finally become Empowered.